Love him or hate him, but you can’t deny the power of Nav. With his iconic bowl cut and bespectacled gaze, the XO rapper has solidified a following for his efforts. Though the road has been difficult, the Canadian rapper has slowly but surely found his footing, evolving as an artist with every passing project. His recent drop Reckless stands as his most complete release thus far, and while he may have a lyrical ceiling, there are always those willing to propagate flex culture.
This time around, Nav has brought his title track to life with a relatively low-key video. Though the subject matter largely remains unchanged, Nav switches it up from the general strip club aesthetic, opting for a more isolated approach. Taking to the hotel room, as if to suggest the solitude of road-life has been steady taking its toll, Nav spits bars behind a variety of colorful filters.