Instagram has introduced an interactive questions tool that enables users to take and answer questions from followers in their Instagram Story.
The feature revolves around a new sticker, which users are now able to place on-screen when they create a post for their Story, and which viewers can tap to submit a question.
The Facebook-owned social media app recently revealed that the Stories feature is now being used by more than 400 million people every day.
In a blog post on the Questions Sticker, Instagram said it was a “fun new way to start conversations with your friends so you can get to know each other better”.
The new sticker will become available from the in-app sticker tray which appears after users have captured a photo or video.
Users will be able to type out a prompt for questions and then add it to their picture before posting, with responses from followers then appearing in their viewer list, which is private.
Tapping on a response will create a new Story post where users can answer the question, with the question also appearing to offer context. However, Instagram confirmed the username and picture of the person who asked the question will not be shown.
The new feature is being rolled out to users on both iOS and Android, and followers the recent introduction of a polling sticker as a tool the app says “gives you another easy way to get closer with all of your friends on Instagram”.
The social media platform has been engaged in a long-term battle with Snapchat over the attention of social network users, with Stories one of several features introduced that take inspiration from Snapchat’s own features.
The approach has worked, with Facebook-owned service revealing last month that it had reached one billion active users, compared to the around 191 million daily active users on Snapchat.