Coca Cola’s jumping on the “Stranger Things” bandwagon. Back in May, Coca Cola announced its Stranger Things collaboration when they brought back its failed ‘New Coke” roll out from the 80s and gave it a new life in the Netflix series that’s set in the same era.
Now that the anticipated season three is closer than ever to arriving, Coca Cola has dropped off an extended version for the advertisement that sees Steve and Dustin’s growing friendship.
The video, as seen below, shows some moments from the upcoming set of episodes with endless product shots of Coke. “Maybe a while ago we wouldn’t have done this,” Stuart Kronauge, President of Coke’s business unit said of the collaboration. “But we’re changing and trying to innovate in ways that are beyond traditional new products. This is a cultural innovation.”