Ronaldo joins the DAZN team after its launch in Italy earlier this month. DAZN has agreed a two-and-a-half year partnership with the five-time ballon d’or winner and Juventus star. The global ambassador role positions Ronaldo alongside DAZN at the forefront of innovation in the sports industry.
DAZN, the global live and on demand sport streaming service run by Perform, has today announced its first global ambassador; one of the greatest footballers of all time – Cristiano Ronaldo.
Ronaldo’s key role as a global ambassador with DAZN will include promoting DAZN across current live markets, including Germany, Italy, Canada and Japan plus future territories.
Cristiano Ronaldo joins the DAZN family as both parties enter a new chapter in their respective journeys. Ronaldo has just moved to Juventus FC having spent his last 9 years winning numerous team and individual honours at Real Madrid.
DAZN has also arrived in Italy with a rich roster of exclusive premium sports events including Serie A TIM, Serie BKT, LaLiga and Ligue 1, signaling the dawn of a new era for Italian sport and fans.
James Rushton, CEO, DAZN, said: “This is an incredibly exciting time for DAZN. As our business grows internationally and pushes new boundaries, it’s important that we align ourselves with sporting greats who do the same. Cristiano is undoubtedly a legend, fans love him and that’s why we wanted to work with him. He’s a big sports fan himself, so having him advocating the work we’re doing is perfect.”
Cristiano Ronaldo added, “The world is changing and thanks to an innovative approach, DAZN is breaking down barriers for sports fans. Now we can watch sport however and whenever we want, which is why, for me, being part of DAZN’s journey was an easy decision to make.”