Over the next three years, Britain’s state broadcaster plans to expend approximately €39 million to produce content for kids.
Rather than television content, most of the spending push will come in the form of personalized, dynamic material, including live online programs, vlogs, quizzes, and games.
The plan goes into effect immediately, and is seen as a response to the fact that 70% of 6 to 12 year olds cite YouTube as their favourite video provider.
Further, Netflix has developed a strong commitment to children’s programming, with many choices and the option for parents to create a controlled, child safe sub-account on their Netflix subscription at no cost.
The BBC has, arguably, already lost the streaming battle, with its iPlayer being overtaken by private competitors.
Only time will tell if their credibility regarding children’s programming is enough to seize victory in what may be the last contested battleground between old and new visual media.